Live2023

Claydeck

AI-driven EdTech platform for learners, co-founded and scaled at Arctech Labs.

Problem

Taking an AI learning product from early pilots to a growing product, with go-to-market, content and GenAI features moving in step.

Approach

Claydeck is an AI-driven B2C EdTech platform built at Arctech Labs, where I was a co-founder from 2023 to 2026.

I led go-to-market and customer acquisition across channels, ran B2B business development and early pilot programs, and worked directly with technical leads on architecture scalability, roadmap priorities and GenAI feature integration.

Highlights

Spearheaded end-to-end go-to-market and cross-channel customer acquisition
Drove early-stage pilot programs, revenue growth and product expansion
Led cross-functional teams across product, content and marketing
Ran continuous market research and user validation cycles to iterate on product-market fit

Next project

Diet Coaching App

AI-assisted nutrition coach that adapts meal plans to what you actually eat.